CREATED TO BRING PRINT TO LIFE AND TRANSITION TO DIGITAL FROM PRINT
StampaTech quite simply means that by placing your smartphone or tablet in front of printed images you can enter a new digital world of unlimited extra Content: Video's, Web Pages and Marketing Materials such as product information, pricelists, social and data.
Stampatech uses technology to recognise photographs and logos, on any form of printed material be it, books, labels, literature or packaging, and trigger a world of interactive content. Use interactive buttons on your touch screen to find out more, give feedback and even make purchases… all triggered by a simple printed image.
Lets face it...Mobile marketing is disrupting business strategies as we know them.
It is up-ending current media and publishing models and offers the biggest and brightest area for growth.
By the end of 2014, its was estimated that 84% of people would have a smartphone and in 2016 mobile navigation has overtaken static PC navigation at a 60/40 ratio.
Print is excellently placed to take position in this disruption, through what has been defined as “the phenomenon of showrooming”, the launchpad to cross media marketing.
The ability of print to offer to a storefront of information via cross media to digital is unparalleled.